Curly hair vs straight sleek smooth hair with treatment

Keratin vs. Brazilian Blowout Treatments, Which One Should You Do?

Brazilian Beauty is here to help you achieve the hair you want, need, and feel the most confident in! Continue reading to see what the differences are between a Keratin Treatment and a Brazilian Blowout Treatment. 

Introduction

When it comes to smoothing treatments, the discussion on Keratin Treatment vs. Brazilian Blowout is one of the most asked about topics in the hair world. If you’ve been considering one of these treatments to tame frizz, smooth your strands, or cut down on styling time, you’re in the right place.


While both treatments are designed to give you sleek, manageable hair, knowing the differences can help you choose the best option for your hair goals and lifestyle. 

Keratin vs. Brazilian Treatment - What's the Difference?

What is a Keratin Treatment?


A Keratin treatment is a semi-permanent smoothing treatment that infuses hair with a protective protein (Keratin) to eliminate frizz and enhance shine. It works by sealing the hair cuticle with a keratin-based formula and then using heat to lock in the results.


Key Benefits:

  • Reduces frizz and adds shine

  • Cuts blow dry time in half

  • Results last up to 3 months

  • Works the best on curly and wavy hair

  • Slightly softens curl pattern


Things to Consider:

  • After a Keratin Treatment you typically have to wait to wash your hair for 24+ hours

  • Always get your highlights or hair color done BEFORE you get a Keratin Treatment. Keratin repairs the cuticles in hair so you want to have your color completed before so it locks everything in place.


Ideal Hair Type: Hair that is frizzy in humidity but isn't super super kinky/curly when natural. Keratin smoothes wavy hair for that sleek shine while maintaining volume. 


Desired Result: If you’re looking for a hair treatment to smooth frizz and maintain curls while keeping more of your hair’s natural body, Keratin is the best treatment for you! 

Curly hair before treatment
Smooth and straight hair after treatment.

What is a Brazilian Blowout Treatment?


A Brazilian Blowout is a smoothing service known for delivering sleek results while compressing uncontrollable volume. The Brazilian Blowout is the strongest hair treatment and is designed for those with unruly curls and uncontrollable frizz.


Key Benefits:

  • Smooths and eliminates frizz while reducing volume

  • Gives a straight and sleek look to all hair

  • Results last up to 3 months

  • Ideal for humid climates and uncontrollable hair types


Things to Consider:

  • After a Brazilian Blowout treatment, you typically have to wait 24 hours to wash your hair

  • Your hair will become sleek and straight every day, no natural body until the treatment wears off

  • Easy way to make sure your hair looks good after every wash! 


Ideal Hair Type: Uncontrollable curly and frizzy hair that takes hours to maintain. Hair that is overly volumized and immediately gets curly when wet. 


Desired Result: If you're looking to reduce volume and temporarily eliminate your natural curls, a Brazilian Blowout treatment is for you. 


Frizzy and curly hair before treatment
Smooth and straight hair after treatment

"Our hair smoothing treatments will give you the perfect look you want with your hair. Even in humidity!” - G, Executive Stylist & Director at Brazilian Beauty

Which treatment is right for you?


This is the question! We always recommend going with the one that will give you the most desired outcome. If that doesn’t satisfy you, then you can always try a different service once the original wears off. 


Still not sure? We offer free consultations! Give us a call or come in for a visit today to find out what's best for you. 

Brazilian Beauty - Who are we?

At Brazilian Beauty, we specialize in helping you look and feel your best through high performance, high quality services rooted in our love for beauty. 


With a team of expertly trained stylists and a passion for enhancing natural hair, we’ve built a reputation for delivering flawless Brazilian Blowouts, Keratin, and more. Our Executive Stylists at both our Naples and Fort Lauderdale locations have 20+ years of Brazilian Blowout experience. They deliver the best results, every single time.


Of course, we offer smoothing services, but we create transformations that boost confidence, reduce daily styling time, and leave your hair looking healthier, shinier, and more manageable.


  • Here’s why clients choose us:

  • Certified specialists in Brazilian Blowouts and Keratin Treatments

  • Only premium, professional-grade products are used

  • Personalized consultations tailored to your hair type and goals

  • A clean, welcoming space focused on client care and expert results

Whether you’re fighting frizz, craving smoothness, or just want to simplify your hair routine, Brazilian Beauty is your go-to destination for all hair needs.



📍Visit us at our Fort Lauderdale or Naples studio—and experience the Brazilian Beauty difference.

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